About Us

Our experience and expertise, along with our world-class suite of sales assessment and sales development tools, take the guesswork out of the equation. We help client companies increase sales and grow their revenues profitably and build a world class sales culture using best practices to attract, acquire and retain business and customers.

Dan Grobarchik…
President of Exsell Inc., is dedicated to improving the sales and business effectiveness and productivity for a wide range of clients – from high tech manufacturers to those who sell intangibles and business consulting services.

Dan is a speaker for Sales and Marketing Executives.  He has spent the last 36 years in sales, sales management, and marketing:  8 years with the Hoover Company in merchandising and wholesale sales and sales management; 5 years with Telecom North in telecommunications sales management and marketing; and 23 years with Exsell in sales, sales management training, and sales strategy consulting. He understands what is required to be a successful professional businessperson in today’s marketplace. He also understands the requirements a company needs for continued growth.


Jim Nelson…
Principal with Exsell, began his career in sales in 1986 and has been with the firm since 1992.

He works with company presidents and owners, vice-presidents of sales and marketing, sales managers and professional sales people, helping them adapt their sales cultures and get stronger in strategic sales planning. A dynamic trainer and speaker, Jim has presented to sales teams, TEC groups and SME associations throughout Wisconsin and the country. He has resided in Green Bay since 1960 and attained a BA degree in History from UW-Green Bay in 1977.


Exsell Address/Map